There is no shortage of benefits for scientists - young and well-tenured - to publicize their research beyond peer-reviewed publications and conference presentations. And yet, few scientists look beyond the pages of their discipline’s journal to showcase their work.

While all researchers should strive to translate their work for mass consumption, the scientist’s day is a long one, and often this task is overshadowed by more pressing issues of academia; grants, lectures, publications, conferences, student’s dissertations, etc.

Part of the problem is that many researchers fail to recognize the more tangible benefits of exposing their research to a greater audience.

Take for example the findings of a 2003 study by Vincent Kiernan in the Chronicle of Higher Education which clearly shows a strong relationship between the media exposure of a given study and the resulting rate of citation of that work in the scientific literature in the ensuing years. More >